[Michlib-l] Michigan Activity Pass: Eight Percent Increase in Usage For Year 2/Month 1 Vs. Year 1/Month 1

[Jim Flury]

All,

The MAP numbers are in for Year 2/Month 1, and I am pleased to share the with you the following: Usage of MAP for the first complete month of Year 2 is UP eight percent vs the first complete month of MAP for Year 1. This is significant for a number of reasons:

1. The debut of any program receives considerable press coverage and hype, which certainly was the case with statewide MAP last year. This results in increased awareness and thus, usage of said program. Going forward, press coverage can be tougher to get. "Been there, done that." Thus, the eight percent increase in usage vs. last year is significant.

2. We have seen checkouts at libraries in this first month of MAP Year 2, that had no checkouts at all in twelve months of MAP Year 1. As press coverage has leveled off, this tells us that library promotion is making the difference. Keep it up!

3. Our new MAP partner venues are seeing good traffic. Michigan Science Center and Gilmore Car Museum are particularly popular. And the majority of our 50 brand new destinations for MAP Year 2 have already had visitors, destinations such as Besser Museum for Northeast Michigan, Grand Traverse Lighthouse Museum, USS Silversides Submarine Museum, Mid-Michigan Children's Museum, and Dennos Museum Center. One brand new partner, Lowell Area Historical Museum, had a checkout on the first day they joined MAP! And of course long time MAP partners Detroit Institute of Arts, Cranbrook Art Museum and Holocaust Memorial Center are continuing to educate and enlighten the public library patrons of Michigan.

The bottom line is, if you promote it, he/she/they will come, and check out a MAP pass, too. 

Look for another edition of Brigette's "MAP Top Ten List" this Friday.

Thank you for your support and promotion of the Michigan Activity Pass program.

Sincerely,

Jim Flury

Jim Flury
Technical Services Manager
The Library Network
41365 Vincenti Court 
Novi, MI 48375
248-536-3100 x133 
Fax 248-536-3098 
jflury at tln.lib.mi.us