[Michlib-l] MCLS Announces “Libraries Read: 1 Book” Title Selection for Indiana and Michigan Libraries

[Michelle Bradley]

Contagious: Why Things Catch On by Jonah Berger has been selected as the 
title for “Libraries Read: 1 Book”. What makes things popular? Why do 
people talk about certain products and ideas more than others? Why are 
some stories and rumors more infectious? And what makes online content go 
viral? These are some of the questions addressed in the book. 

MCLS invited library staff across Indiana and Michigan to place votes on 
one of four titles to select one book that we will all read and discuss 
together for professional development. Jonah Berger’s book captured the 
most votes. In Contagious, he reveals the secret science behind 
word-of-mouth and social transmission. He explains how six basic 
principles drive all sorts of things to become contagious, from consumer 
products and policy initiatives to workplace rumors and YouTube videos. 
Contagious combines groundbreaking research with powerful stories.   

MCLS encourages library staff to read the book throughout April and May. 
Related free events, such as regional discussions, live twitter chats, and 
google hangout discussions will be announced and take place through the 
summer.   

According to Randy Dykhuis, MCLS Executive Director, “During 2014, MCLS 
conducted a series of community conversations with librarians throughout 
Indiana and Michigan, utilizing the tools from the Harwood Institute for 
Public Innovation.  The desire to have discussions in many formats, and to 
communicate with one another outside of our silos was a recurring theme.  
By reading one book together, we aim to create deeper connections among 
libraries that span geographic and other boundaries.” 

If you would like to host and lead a discussion for other librarians at 
your location, send an email to Heather Ladiski at ladiskih at mcls.org. 

For more information about “Libraries Read: 1 Book”, contact Michelle 
Bradley at Bradleym at mcls.org or visit our Facebook event page. 
https://www.facebook.com/events/816571621730767/ 


About MCLS: 
The Midwest Collaborative for Library Services (MCLS) is a non-profit, 
member-driven organization whose mission is to facilitate sharing 
resources and to collaborate with other organizations to benefit Michigan 
and Indiana libraries. 


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Michelle Bradley
Community Engagement Librarian
Midwest Collaborative for Library Services (MCLS)
Phone: 800-530-9019 ext. 125
bradleym at mcls.org
http://mcls.org/
Michigan
1407 Rensen St. Suite 1
Lansing, MI 48910-3657
Indiana
8024 W. Nickel Plate Court
Mulberry, IN 46058
8024 W. Nickel Plate Court
Mulberry, IN  46058



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