[Michlib-l] Learn How to Spruce Up Your Annual Appeal letter on October 26!
Atkin, Evette (MDE)
AtkinE at michigan.gov
Tue Oct 18 11:41:47 EDT 2016
Anatomy of an Annual Appeal: Create Your Compelling Fundraising Offer (4Good)<https://4good.org/claire-axelrad/anatomy-of-an-annual-appeal-create-your-compelling-fundraising-offer> October 26, 1:00PM EDT
Writing a compelling fundraising letter can be tricky. It's not the same kind of writing as a brochure, annual report or grant proposal. But it's not rocket science-it's something you can easily learn; just not something most of us are taught. In this webinar you'll learn the art of taking your appeal from run of the mill to out of the ballpark. From anesthetizing to astounding. From colorless to captivating. Your appeal letter should be an "offer" to join you in something amazing and transformative. Whether you're an old pro and just want some new tips, or you're writing your appeal letter for the first time, you'll find killer strategies and tried-and-true tactics to get your appeal to the next level.
Evette M. Atkin
Continuing Education Coordinator
Statewide Library Services
Library of Michigan
atkine at michigan.gov<mailto:atkine at michigan.gov>
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