[Michlib-l] Sharpen your social media & marketing skills at Salem-South Lyon District Library
Donna Olson
dolson at ssldl.info
Thu Sep 8 22:58:46 EDT 2016
Social Media/Marketing Business Workshops at Salem-South Lyon District
Library - Sign up now!
*Social 101 - Social Media Basics: The why, the what, and the how for your
small business *
Tuesday September 13, 2016 9am-11am at Salem South Lyon District Library
Register at ssldl.info or call 248-437-6431
They’re Out There – How Do You Reach Them? You know your prospects,
clients and members are active on social media. Are you asking: can social
media really be harnessed for your business or nonprofit? Perhaps you’re
not convinced that it works – or you are, but you’re feeling overwhelmed
and are not sure how to get started marketing your business with social
media.
This seminar will show you the value of using social media to reach your
customers, members and prospects – plus how it can drive repeat business
from your current customers, and how it can lead to new customers, members
and volunteers!
We’ll take a look at the 5 most popular social media networks – Facebook,
LinkedIn, Twitter, Pinterest and Instagram – and discuss:
• What each network is about
• What to post
• How often to post
• The business benefit of using each social network
We’ll also look at what comes next: what kinds of engaging, share-worthy
content to post to social media, how to get started, and how to use a
content calendar to plan your social media posts.
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Social 102: You’re Social, Now What? *
Tuesday September 27, 2016 9am-11am at Salem South Lyon District Library
Register at ssldl.info or call 248-437-6431
Find out which networks are right for you and how to use them.
You’ve thought about what social networks to use for your business or
nonprofit, and you’re ready to take the next step. Where do you go from
there? This seminar will give you a closer look at the popular social media
networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
We’ll show you the benefits of using each, what kind of content to create,
tips on using photos and videos, and examples of how other organizations
are marketing with them. You’ll also get tips on how to use analytics tools
to tell if your social media activity is working.
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Automate Your Marketing: Planning Ahead to Convert & Keep*
Tuesday October 11, 2016 9am-10:30 am at Salem South Lyon District
Library
Register at ssldl.info or call 248-437-6431
Do you send the same information over and over? Do you ever forget to
follow up with new subscribers, customer anniversaries and birthdays? How
do you share your great case studies, success stories and customer
testimonials? Or introduce customers to your diverse product or service
offerings? And do you wish you had a way to reward new subscribers &
inspire them to take action right NOW, when their interest is HOT?
Autoresponder campaigns do what YOU wish you had the time to do! Us them
to follow up, inform, entertain, & provide incentives for action &
engagement - they work automatically while you focus on your business. This
seminar will help you:
• Learn the difference between automated messages and autoresponder
campaigns
• Decide where autoresponders can help you do better marketing
communications
• Understand key actions that trigger emails to be sent
• Identify what steps to take to design effective autoresponder campaigns
• Design the “evergreen content” that works best for your audiences
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and
share real case studies of success with autoresponder campaigns.
Join us!
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Promotions Planning & Design*
*Creating & Delivering Offers that Work! *
Tuesday October 25, 2016 9am-11:00 am at Salem South Lyon District
Library
Register at ssldl.info or call 248-437-6431
When planning the email marketing strategy for your small business or
nonprofit, there is a world of ideas to explore that can help you engage
with your audience and have a real conversation with your customers and
supporters. But your marketing goals should always come back to the thing
that’s going to keep your organization successful and growing: generating
revenue and donations. This webinar will help you identify the different
types of offers and promotions that could work for your organization, and
you will learn how to run a successful promotion, from goal-setting to
measuring your results.
In this seminar, you will learn:
• How to identify your goals and develop your marketing strategy
• Tips for identifying your audience, choosing the campaign type for you,
and when to send your
• promotional emails
• The best practices for sending high-impact, great-looking emails about
your offer, and sharing the details on social media
• Tips on measuring the results of your promotion and using the results to
plan future offers
Join us and learn some great strategies to help develop your next offer or
promotion.
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Rock Your Holiday with a Great Promotion: Plan for Small Business Saturday
Now!*
*Give Yourself the Gift of New Customers*!
Tuesday November 15, 2016 9am-11:00 am at Salem South Lyon District
Library
Register at ssldl.info or call 248-437-6431
Holiday spending and sales are going to be UP - so take action now to make
the most of the months ahead & ROCK the Holidays --
You’ll learn:
• How to Create a Plan - with clear & measurable goals
• Select just right Offer for audiences
• Select/create just the right lists (check it twice? you bet!)
• Ways to make your offer POP! -- especially on mobile
• How to take it Social & make it Shareable
• Specific "how-tos" for every kind of campaign: deal, donation, downloads
and more
Join us for this lively, information-packed event just in time to help your
(and your customers') Holidays ROCK!
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Digital Marketing Trends for Small Businesses *
Tuesday December 6, 2016 9am-10:30 am at Salem South Lyon District
Library
Register at ssldl.info or call 248-437-6431
We are surrounded by technology, and that technology has changed the ways
that businesses and consumers interact. The changes permeate all aspects
of business: running operations, designing and building products,
overseeing human resources and education, tracking performance and making
projections and strategies. More than those, however, marketing is one of
the areas most impacted by the rise of technology in recent years. Taking
advantage of that technology and the avenues it creates for engagement
between brands and consumers is at the heart of digital marketing.
Join us as we look forward at just a few of the trends in digital marketing
that we believe small businesses should be paying attention to in the year
to come. We’ll explore what the trends are and some simple ideas for
jumping on and taking advantage of them.
The trends we’ll discuss will be:
• Digital marketing – it can no longer be ignored
• Content marketing – it’s more important than ever
• Targeting + Segmentation = Personalization
• Mobile (experience and advertising)
• Beyond big data – make decisions
Join us!
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Campaigns that Drive Action: Events and Online Registration *
Tuesday January 17, 2017 9am-11:00 am at Salem South Lyon District
Library
Register at ssldl.info or call 248-437-6431
At the heart of small business marketing are the campaigns that drive
action – collections of marketing activities that help a small business or
organization to achieve its goals and objectives. One important campaign
type that many nonprofits and small businesses have used, but would like to
learn more about, revolves around Events. When you run an event you want to
make sure that you leave ample time for the promotional activities that
will drive your registrations, and you want to create and provide an
optimal online registration experience. If you have run events or are
considering running events, and you’d like to build on your knowledge of
these two important elements of running a successful event, this session is
for you.
Please note: this session will not be addressing best practices around
event planning topics like venue selection, planning event entertainment or
dining options, running fundraising activities like live or silent
auctions, etc. It is focused on helping the audience promote their event
and streamline the online registration process.
Attendees of this presentation will learn:
• The different types of event you might run
• Setting a goal for your event• Promotion of your event (including a
sample promotional timeline and activities)• Set up an effective online
registration process
• Post-event activities you can’t forget
Join us and learn some great new strategies to help you promote your next
event and set up an online registration process that helps your event
succeed!
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Online Surveys that Work: Get Feedback from Your Customers *
Tuesday February 7, 2017 9am-11:00 am at Salem South Lyon District
Library
Register at ssldl.info or call 248-437-6431
At the heart of small business marketing are the campaigns that drive
action – collections of marketing activities that help a small business or
organization to achieve its goals and objectives. One important campaign
type that is often overlooked revolves around getting feedback from your
customers or supporters through the use of Surveys, Polls or Reviews. This
session will reveal some simple but effective best practices and
considerations for the small business or nonprofit seeking to build a
survey that allows them to gather the valuable insights from their
audiences that will allow them to move their organization forward.
Attendees of this presentation will learn:
• The importance of listening and how to set your survey’s objective.
• Develop good questions and understand how long is long enough
• Three different considerations for when to survey and how to think about
which parts of your
audience to survey.
• What to do with the results once you have them.
Join us and learn some great new strategies to help develop your next
survey and get the feedback and insights you need from your customers,
donors, clients or supporters.
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
*Content Marketing: What to Say and How to Say It!*
*Using Words & Images to Craft Your Email Messages*
Tuesday February 21, 2017 9am-11:00 am at Salem South Lyon District
Library
Register at ssldl.info or call 248-437-6431
Heard of "location, location, location"? For online marketing, it's
"Content, Content, Content!"
What you say, and the way you say it (tone, date & time, frequency) is how
you will attract, engage and be shareworthy to your audiences.
What are the Keys to Great Content?
This seminar will teach you the time-saving tips, techniques, and yes,
even apps that will help your content - and the way you share it - succeed!
You'll learn how to:
• Create
• Curate
• Extend...the content that will help you achieve your goals
We’ll cover tidbits like how many links create the most engagement, how to
turn questions into high-open subject lines, tips on using graphics,
pictures and videos, re-purposing content across multiple platforms, and
more. And, we’ll give you the structure and tools to make creating your
content fast, easy and effective.
Register today!
Presenter: Candy Jones-Guerin | WebWorld Advantage http://
webworldadvantage.com/
Donna Olson
Head of Adult Services
Salem-South Lyon District Library | 9800 Pontiac Trail, South Lyon, MI
48178
Phone: (248) 437-6431 - ext. 201 | Fax: (248) 437-6593
<%28248%29%20437-6593>
dolson at ssldl.info | http://www.ssldl.info
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