[Michlib-l] OCLC Report: US Public Libraries: Marketing and Communications Landscape

[Breed, Liz (MDE)]

Greetings,

OCLC recently published a report about how public libraries engage in marketing. The results are interesting, although not surprising. Public libraries do a lot with limited resources!

US Public Libraries: Marketing and Communications Landscape

To learn more about how public libraries communicate, OCLC conducted a survey among US public libraries that asked general questions about active engagement efforts. Questions covered marketing concerns and barriers, communication channels, how they use email marketing, and much more. This report provides an overview of how US public libraries communicate to their users and the broader community. Results confirm that libraries do a lot with limited resources, there's a focus on social media, and that efforts successfully increase community awareness about the library.

Read the full report here.<https://www.oclc.org/research/publications/all/pl-marketing-communications-landscape.html>

If you're looking for a boost to your marketing efforts, there's a free WebJunction session coming up on July 26 discussing the role marketing strategies, plans and tactics play in creating a full marketing effort that will lead you to measurable success.

Webinar: Marketing Strategy, Marketing Plan and Marketing Tactics: Why You Need All 3!
July 26, 2-3pm EST
Practical lessons from three library marketing professionals who will share real-world examples and straightforward tips that will make sense for your library marketing efforts regardless of what you currently have in place.
Register here<https://www.oclc.org/en/events/2018/mktgstrat_072618.html>.


Best,
Liz

Liz Breed
Michigan eLibrary Coordinator
Library of Michigan
Michigan Department of Education
517-373-4466
Effective Sept 2018 my new number will be 517-335-1497
breedl at michigan.gov<mailto:breedl at michigan.gov>
www.mel.org<http://www.mel.org/>

Nourishing Michigan's Future...during school and during the summer!  Find a Summer Food Service Program site nearest you and encourage Michigan's children to Meet Up and Eat Up!    www.michigan.gov/meetupeatup<http://www.michigan.gov/meetupeatup>

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