[Michlib-l] Shop Small at Your Library - How did it go?

[Ceci Marlow]

Hello all -

We had a really successful Shop Small experience in Hartland led by the
Cromaine Library. It included a Pop-up Market.

We'd love to know if any other libraries got on this bandwagon as part of a
community's Shop Small effort and especially if there were any other Pop-up
Markets.

What did you do? What did you learn? What would you do differently?

Our Community Relations Manager partnered (as she did last year, when she
led the effort as an employee for an area firm) with our high school's DECA
group to fill the giveaway Shop Small bags. We had over 30 partners for
that, giving away everything from free appetizers to $1 off coupons to
"stuff." We were given 75 bags by American Express for the event. (The
prior year, she had received 200, and while we might not have given away
that many - we could have given away another 75.)

Nearly 400 people came through the door. If you purchased something from
one of our vendors, which included several nonprofit community partners
(offering the Senior Center cookbook, Garden Club memberships, community
theater season tickets at a discount), you received a ticket for a drawing
for a very nice $95 value gift card package, most of which was donated. Our
small group of vendors (6 commercial and 8 nonprofits) made 208 sales!

We're planning to do this again, expanding it, and, this time, charging a
sales-based percentage booth fee that will go to the charity project in
which our community will engage at the Library in a month following the
event.

Please let me know off list at cmarlow at cromaine.org what you learned, if
you got involved in Shop Small in your community.

Thanks
ceci



-- 
Cecilia Ann Marlow
Library Director
Hartland's Cromaine Library
810-632-5200, ext. 105
www.cromaine.org
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