[Michlib-l] Fw: Sesame Street Census Toolkit: Every Child Counts

Tue Mar 10 12:20:25 EDT 2020

Hi Michigan Team,

This might be helpful. Let's get those kids counted!  Young children are the most undercounted group in the US.

MJ

Mary Jo Vortkamp B.A., M.L.I.S.

Manager and Children's Librarian

Franklin Branch of the Detroit Public Library

13651 E. McNichols

(313) 481-1742

Hours: M, W & S 10-6 T & Th 12-8

________________________________
From: Sesame Workshop <census at sesame.org>
Sent: Tuesday, March 10, 2020 10:10 AM
To: Mary Jo Vortkamp <mvortkamp at detroitpubliclibrary.org>
Subject: Sesame Street Census Toolkit: Every Child Counts

Together we can help ensure that every child is counted!
        View in browser<https://www2.sesame.org/webmail/293712/666053464/3b1304de35a075ae9cb35aeb29f2f3221be5c7eba887df8209e6d57b50f54bee>
[Sesame Workshop]<https://www2.sesame.org/e/293712/0310-Census-utm-content-header/6yckfw/666053464?h=XkRMJMF9kmdBN12MmEEFYj-X90FmTZsiLA9E3tufK_k>
In anticipation of the 2020 Census, Sesame Workshop is launching a campaign to help families understand the importance of including all the children in their home on the census—and we need your help reaching them!

We’ve created a Census Kit<https://www2.sesame.org/e/293712/0-0310-Census-utm-content-text/6yckfc/666053464?h=XkRMJMF9kmdBN12MmEEFYj-X90FmTZsiLA9E3tufK_k> to help remind families that every child deserves to be counted. The kit is FREE and features materials in English and Spanish.

The kit includes:
•       6 video PSAs and 1 audio PSA emphasizing the need to count all kids, and how the census brings resources to communities.
•       24x36 color poster encouraging everyone to Make Your Family Count!
•       8.5x11 flyer for caregivers describing how to complete the census.
•       Social media graphics with suggested posts and hashtags.
[https://storage.pardot.com/293712/64927/spacer.gif]
[https://www2.sesame.org/l/293712/2020-03-05/6xb3b9/293712/118120/census_email_graphic_v2.png]<https://www2.sesame.org/e/293712/0-0310-Census-utm-content-hero/6yckfy/666053464?h=XkRMJMF9kmdBN12MmEEFYj-X90FmTZsiLA9E3tufK_k>
Using these resources is simple. Try these ideas:

Posters + Flyers
•       Print and hang anywhere kids and caretakers spend time (such as doctors’ offices, libraries, daycare centers).
•       Send them home with families to help remind them how to make all children count.
•       Attach or embed in an e-newsletter to colleagues and families.
Videos
•       Share on Facebook, Twitter, and other social media sites.
•       Embed videos on your organization’s website.
•       Show families in waiting rooms or at consultations, or appointments, or parent-teacher conferences.
•       Send an email to census at sesame.org<mailto:census at sesame.org> to request video files if needed for other applications.
Social Media Assets
•       Follow Sesame Street on Twitter<https://www2.sesame.org/e/293712/sesamestreet/6yckff/666053464?h=XkRMJMF9kmdBN12MmEEFYj-X90FmTZsiLA9E3tufK_k> and Facebook<https://www2.sesame.org/e/293712/SesameStreet-/6yckfh/666053464?h=XkRMJMF9kmdBN12MmEEFYj-X90FmTZsiLA9E3tufK_k> and retweet, like, share, and comment on our #2020Census posts.
•       Use #CountAllKids and encourage your followers to do the same.
•       Share the graphics and count all the ways kids matter!
[https://storage.pardot.com/293712/64927/spacer.gif]
Take me to the toolkit! <https://www2.sesame.org/e/293712/20-0310-Census-utm-content-cta/6yckfk/666053464?h=XkRMJMF9kmdBN12MmEEFYj-X90FmTZsiLA9E3tufK_k>
Thanks for all the amazing work you do for children and families. Together we can help ensure that every child truly counts…and is truly counted!

—Your Friends at Sesame Workshop

Please contact census at sesame.org<mailto:census at sesame.org> with additional questions.
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Sesame Workshop is a 501 (c)(3) (nonprofit) organization and donations are tax-deductible<https://www2.sesame.org/e/293712/Census-utm-content-footer-text/6yckft/666053464?h=XkRMJMF9kmdBN12MmEEFYj-X90FmTZsiLA9E3tufK_k> to the extent otherwise provided by law.
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