[Michlib-l] CADL launches Summer Reading Challenge

Smiley,Trent smileyt at cadl.org
Mon May 25 11:02:36 EDT 2020


CADL has launched its online Summer Reading Challenge. The challenge is being promoted through media website takeovers (see attached examples), staff generated content and ads in digital publications (see attached examples). Promotion will also occur through Google Ads, Over the Top Television (OTT) campaign, Facebook ads, television and radio.


Summer Reading Challenge Digital Guide:
https://www.flipsnack.com/F8FAA95C5A8/an-online-adventure-for-kids-teens-adults/full-view.html

Summer Reading Challenge Landing Page:
https://www.cadl.org/about/who-what-why/blog/imagine-your-story-summer-reading-challenge

Reader's Roundtable Podcast Summer Reading Episode
https://audioboom.com/posts/7572357-reader-s-roundtable-episode-25-summer-reading

Trenton M. Smiley
Marketing & Communications Director
Capital Area District Libraries-Administration
401 S. Capitol Ave., Lansing, MI 48933
517-367-6348 | smileyt at cadl.org<mailto:smileyt at cadl.org>
www.cadl.org<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e=> | facebook.com/cadlibrary<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e=> | twitter.com/cadl<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e=>

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