[Michlib-l] New Programming Guides & Promotions Toolkit

[Norris, Sonya (MDE)]

[White M on a colored background]We know many of you are often on the hunt for new tools and ideas to develop programming for your community, especially now that we're exploring the new world of virtual programming. Did you know you can find programming ideas and activities in the MeL eResources? Take a look at MeL's two new programming guides to find connections to the eResource content.

Here are a few examples of what you'll find...
*        Hosting a virtual author visit? Investigate NoveList's robust collection of recommendations, genre guides, and author interviews.
*        Planning a storytime and want to include learning games or activities? Explore World Book Early Learning.
*        Supporting job seekers in your community? Use the Resume Builder in LearningExpress Library.

Programming Guides

You'll find suggestions for virtual and in-person programs. Most, if not all, of the in-person ideas can be transitioned to a virtual environment.

MeL Connections for Youth Programming<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fld.php%3Fcontent_id%3D57031801&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987285473&sdata=QRlWUM0liDFySC0q7Im6yOLlYgxTnyCp%2BKNmr5%2FsAf8%3D&reserved=0>
1.      Program ideas are tagged with age categories... Early Childhood, School Age, Tweens, and Teens
2.      Topics include author visits and book clubs, storytime, STEAM programs, summer reading, and career prep/test prep

MeL Connections for Adult Programming<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fld.php%3Fcontent_id%3D57757015&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987285473&sdata=U7y7CMyOtqu0bDMuuLYsaQxdWd2WkHddefoW3sGie0k%3D&reserved=0>
1.      Programming ideas fit with the following topics: workforce development (exploring a new career and acquiring new skills), basic literacy for struggling readers, family history, health & wellness for seniors, DIY gardening, DIY home improvement, crafts, and small business.

Promotions Toolkit

Looking for easy ways to promote timely topics and resources in your community? Now that we're all doing more online, you may find you're sharing more on social media or via email newsletters and blog posts. The resources in this toolkit support the marketing you do directly to your communities. The toolkit is a robust collection of templates, graphics, and copy so you don't have to create your own.

Use these materials just as they are, or if you're feeling inspired by the ideas in toolkit, create your own assets, either by modifying what's in the toolkit, or by creating something from scratch. Graphics templates can be edited in Photoshop or Canva.
1.      Guide to MeL Promotions Toolkit<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fld.php%3Fcontent_id%3D57782064&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987295434&sdata=RA7IFuYSJ4O%2FfDgQY58wQD6oTKJkvlncu%2BOtQ%2FOzHzI%3D&reserved=0>
2.      Visit MeL's Library Staff webpage<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fstaff&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987295434&sdata=WBcVHGpvRjX9qq0XpL0TgeAFp8L2UsECuDVoOoCAJoo%3D&reserved=0> for access to:
a.      print assets supporting general MeL marketing. This includes MS Word templates for full page flyers, half page flyers, bookmarks, and a quarter-sheet notepad. Adobe InDesign files are also available.
b.      digital assets supporting LearningExpress Library and MeLCat marketing. They include Facebook and Instagram post graphics and copy.
c.      communication templates supporting MeL connections for information literacy, back-to-school, summer fun, and career transitions. You will find email newsletter, blog post, and press release templates for each of these content areas.


Sonya Schryer Norris
Library Consultant
Library of Michigan
Michigan Department of Education
517-335-1498

https://michigan.gov/libraryofmichigan
https://mel.org<https://mel.org/>
http://michlibrary.org<http://michlibrary.org/>
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