[Michlib-l] Library programming and marketing support from MeL

Tue Oct 6 10:24:55 EDT 2020

Greetings!

I know many of you are often on the hunt for new tools and ideas to develop programming for your community, especially now that we're exploring the new world of virtual programming. Did you know that you can find programming ideas and activities in the MeL eResources? Take a look at MeL's two new programming guides that make connections between MeL content and library programming ideas.

Here are a few examples of what you'll find...

  *   Hosting a virtual author visit? Investigate NoveList's robust collection of recommendations, genre guides, and author interviews.
  *   Planning a storytime and want to include learning games or activities? Explore World Book Early Learning.
  *   Supporting job seekers in your community? Try the Resume Builder in LearningExpress Library.

Programming Guides
MeL Connections for Youth Programming<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fld.php%3Fcontent_id%3D57031801&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987285473&sdata=QRlWUM0liDFySC0q7Im6yOLlYgxTnyCp%2BKNmr5%2FsAf8%3D&reserved=0>

  1.  Program ideas are tagged with age categories... Early Childhood, School Age, Tweens, and Teens
  2.  Topics include author visits and book clubs, storytime, STEAM programs, summer reading, and career prep/test prep
  3.  There are suggestions for both virtual and in-person programs. Most, if not all, of the in-person ideas can be transitioned to a virtual environment.

MeL Connections for Adult Programming<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fld.php%3Fcontent_id%3D57757015&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987285473&sdata=U7y7CMyOtqu0bDMuuLYsaQxdWd2WkHddefoW3sGie0k%3D&reserved=0>

  1.  Topics include workforce development (exploring a new career and acquiring new skills), basic literacy for struggling readers, family history, health & wellness for seniors, DIY gardening, DIY home improvement, crafts, and small business.
  2.  There are suggestions for both virtual and in-person programs. Most, if not all, of the in-person ideas can be transitioned to a virtual environment.

Promotions Toolkit
Looking for easy ways to promote timely topics and resources in your community? Now that we're doing more online, you may find that you're sharing more on social media or via email newsletters and blog posts. The resources in this toolkit support the marketing you do directly to your communities. The toolkit is a robust collection of templates, graphics, and copy so you don't have to write your own, if you don't want to.
You can use these materials just as they are, or if you are inspired by the ideas in toolkit you can create your own assets, either by modifying what's in the toolkit, or by creating something from scratch. Graphics templates can be edited in Photoshop or Canva.

  1.  Guide to MeL Promotions Toolkit<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fld.php%3Fcontent_id%3D57782064&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987295434&sdata=RA7IFuYSJ4O%2FfDgQY58wQD6oTKJkvlncu%2BOtQ%2FOzHzI%3D&reserved=0>
  2.  Visit MeL's Library Staff webpage<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmel.org%2Fstaff&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987295434&sdata=WBcVHGpvRjX9qq0XpL0TgeAFp8L2UsECuDVoOoCAJoo%3D&reserved=0> for access to:
     *   print assets supporting general MeL marketing. This includes MS Word templates for full page flyers, half page flyers, bookmarks, and a quarter-sheet notepad. Adobe InDesign files are also available.
     *   digital assets supporting LearningExpress Library and MeLCat marketing. They include Facebook and Instagram post graphics and copy.
     *   communication templates supporting MeL connections for information literacy, back-to-school, summer fun, and career transitions. You will find email newsletter, blog post, and press release templates for each of these content areas.

Samples
Now for the fun shiny part! Here are samples of some of the social media graphics to give you an idea of what is available.

[cid:image004.jpg at 01D69BCA.ECE44410]               [cid:image006.jpg at 01D69BCA.ECE44410]                [cid:image007.jpg at 01D69BCA.ECE44410]

If you have any questions, please don't hesitate to reach out!

Have a great day,
Liz

Liz Breed
Michigan eLibrary Coordinator
Library of Michigan | Michigan Department of Education
517-335-1497 | breedl at michigan.gov<mailto:breedl at michigan.gov>
www.mel.org<https://gcc01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.mel.org%2F&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987295434&sdata=6FrDE4wWnTJs8Qi81g%2B7k1JUS%2FOs6Q6Oo75MIZq7ihM%3D&reserved=0> | Follow MeL: Facebook<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fmel.org%2F&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987305377&sdata=XYuvUpo6Si7%2BqYz0J2ioyue1YD%2B4KZZrKZGo%2Ba8Cso0%3D&reserved=0> and Twitter<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2Fmeldotorg&data=02%7C01%7CBreedL%40michigan.gov%7C35f60e767808403fe56108d8692c3c30%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637374985987305377&sdata=TJbSumpGEO2ZFlgQghOBPh3IepA4jCZB2bIOEMBFCnU%3D&reserved=0>

[cid:image008.png at 01D69BCA.ECE44410]

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mail3.mcls.org/pipermail/michlib-l/attachments/20201006/e068eb68/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image004.jpg
Type: image/jpeg
Size: 8215 bytes
Desc: image004.jpg
URL: <http://mail3.mcls.org/pipermail/michlib-l/attachments/20201006/e068eb68/attachment.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image006.jpg
Type: image/jpeg
Size: 9989 bytes
Desc: image006.jpg
URL: <http://mail3.mcls.org/pipermail/michlib-l/attachments/20201006/e068eb68/attachment-0001.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image007.jpg
Type: image/jpeg
Size: 8961 bytes
Desc: image007.jpg
URL: <http://mail3.mcls.org/pipermail/michlib-l/attachments/20201006/e068eb68/attachment-0002.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image008.png
Type: image/png
Size: 25134 bytes
Desc: image008.png
URL: <http://mail3.mcls.org/pipermail/michlib-l/attachments/20201006/e068eb68/attachment.png>