[Michlib-l] Checking in with CADL

[Smiley,Trent]

Hello,
Here's a quick update from Capital Area District Libraries.

Local History - Research from CADL's Heidi Butler and Jim Maclean was featured in a recent episode of PBS's popular series, Finding Your Roots. Actress Kathryn Hahn explored her family history which included distant relatives who died in Lansing.

Black History Month - Miz Rosie's virtual presentation "Quilts of the Underground Railroad" will headline our programming for the month.
CADL will also sponsor "Honoring Black History" vignettes and a local television special that will air on WLNS and WLAJ.
Events: https://www.cadl.org/events/all-events?keywords=BHM   Vignette Examples: https://vimeo.com/showcase/9231897

Mandarin Word of the Day - These special spots will help link the library to the upcoming Winter Olympic Games in Beijing. The spots (17 versions) will air on WLNS and be shared online. Ad Examples: https://vimeo.com/showcase/9231945

Fact or Fiction -  This new campaign will share information about our services, funding, membership, and community involvement & impact. Ads will be shared online and run on television including placement during the Winter Olympics and Super Bowl pre-game.
Ad Examples:  https://vimeo.com/showcase/9187071

Teachable Moment - To create awareness of our Student Success Initiative, CADL has created this series of ads that feature local educators communicating ways the initiative is helping local students. Ad Examples: https://vimeo.com/showcase/9233771


Trenton M. Smiley
Marketing & Communications Director
Capital Area District Libraries-Administration
401 S. Capitol Ave., Lansing, MI 48933
517-367-6348 | smileyt at cadl.org<mailto:smileyt at cadl.org>
www.cadl.org<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e=> | facebook.com/cadlibrary<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e=> | twitter.com/cadl<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e=>

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