[Michlib-l] Job Posting

[Marjorie Dixon]

*Lyon Township Public Library*

*Job Title: Marketing & Outreach Librarian*



The Lyon Township Library is excited to announce that we are seeking a
candidate for the position of a Marketing and Outreach Librarian. We are
looking for an outgoing, energetic people-person who is well versed in
social media, has a passion for library service, great ideas and an
artistic flare. Come work with the LTPL team and collaborate with us to
promote the library as a center for the community. Sense of humor is a
must.



*Salary*: $42,000-$47,000 DOQ. Vacation, sick & personal time, paid
holidays, health insurance (including vision and dental).



*Deadline for application*: Please send a resume and three professional
references to Holly Teasdle, Library Director at hteasdle at ltpl.org.
Applications received by October will receive first consideration



*Description*

The Marketing and Outreach Librarian serves as a librarian, plans and
executes marketing campaigns, manages adult programming and serves as the
library’s ambassador to other organizations. The Marketing & Outreach
Librarian strives to work with a marketing plan that will attract users to
the library and to inform the public on what the library has to offer.



*Duties*

·         Creates and ensures library identity and branding across all
media platforms

·         Design and creation of all print marketing and promotional
materials such as flyers, brochures, signs and mailings

·         Collaborates with staff about outreach services and opportunities

·         Develops promotional website content with the Technology
Coordinator

·         Is the primary administrator of the library’s social media
accounts and guides staff in development of social media content and
strategy

·         Creates content for e-newsletter and digital signage

·         Maintains media contact lists and creates press releases as needed

·         Coordinates with community groups, schools, government officials,
the business community, home owners’ associations, social groups and public
service organizations to ensure that the library is involved with all
applicable public events, meetings and publications

·         Identifies opportunities for new community partnerships

·         Works with outside vendors for printing, mailings and promotional
items for the library

·         Assists with library functions and special events

·         Manages Adult programs for the library

·         Solicits outside presenters for programs and events, maintains
communication and creates contracts for said presenters

·         Collection development responsibilities as assigned

·         Maintains a calendar of adult programs and events that are of
interest to the community

·         Contributes to the overall effectiveness of providing direct
service to patrons

·         Serves patrons in a courteous and business-like manner

·         Attends monthly staff meetings

·         Tracks program and marketing data and compiles and creates
reports upon request

·         Updates timely information to public access channels, newspaper,
and local publications

·         Maintains displays as needed

·         Staff coordinator for Friends of the Library

·         Manages special projects and other duties as assigned by Director



*Qualifications*

·         ALA-accredited graduate degree in Library Science/Information
Science

·         Excellent written and verbal communication skills

·         Knowledge of methods, practices and techniques of marketing and
community relations

·         Demonstrated skills in design for marketing and promotional
materials

·         Familiarity with social media platforms

·         Ability to work with a variety of different groups, organizations
and personalities

·         Self-motivated and able to exercise initiative and independent
judgment

·         Comfort with public speaking and representing the library in a
variety of settings



*Physical Demands*

Hand-eye coordination is necessary to operate computers and office
equipment. Ability to lift and/or move up to 30 pounds. Specific vision
ability is required including color vision. Employee is frequently required
to stand and/or sit for extended periods of time.

-- 
*Please note new email address*

Marjorie Dixon
Technology Coordinator
Lyon Township Public Library
27005 S. Milford Rd.
South Lyon, MI. 48178
mdixon at ltpl.org
248-437-8800 ext 614 phone
248-437-4621 fax
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