[Michlib-l] Query for Friends of the Library group

[Lillian Steuben]

Hello -

I recently joined my local library's Friends group (Orion Township) and am going to (attempt!) to assist with PR/Marketing efforts.
I looked online but didn't come across an active list-serve or forum type environment to query public library friends group, so I am hopeful I can get some feedback this way.
(FOML website seems to be defunct).


If you have a moment to respond to the below - or find out the responses from your Friends group - I'd greatly appreciate it!


1.       What type of email marketing service is your Friends of the Library utilizing to capture emails and market (ie Benchmark, Constant Contact, etc.) - and do you pay?
We currently use Benchmark - free - but have been having many issues and are looking to possibly change.


2.       What type of social media is your Friends of the Library group utilizing AND what medium have they seen the most success?
They only have an active Facebook group currently. Curious if it would be worth it to market on twitter, Instagram, etc.

Many thanks in advance -



Lillian Steuben Manager of Knowledge Management

2600 W. Big Beaver Rd.
Suite 300
Troy MI 48084

Phone   313-223-3584
Fax     844-670-6009
Email   LSteuben at dickinsonwright.com


[cid:imageaf7195.JPG at f6bfd2b2.4683aabc]<https://www.dickinson-wright.com/>








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