[Michlib-l] Unique marketing campaign idea

[Maggie McKeithan]

For the last two weeks, we've been promoting our Friends t-shirts and tote
bags fundraiser. Like many of you, we are doing our best to create unique
marketing with the limited time we have to spend. I just want to shout out
my library staff, who came up with the great idea of using our pets as
"models" for the t-shirts and bags. It's really generated interest and
funding so that the Friends can make a contribution to our upcoming
renovation project.

Here are a few of our social media posts for the campaign:
https://tinyurl.com/bdcw9ecc
https://tinyurl.com/bdhyxpr8

P.S. If you need to add an adorable library shirt or tote to your growing
collection, today is the last day to order one here:
https://trophyhousebrands.chipply.com/sllibrary/

Thanks for letting me brag on my staff! Cute pet pictures to follow.
[image: unnamed (1).jpg][image: unnamed.jpg][image:
360127106_697424895757997_3650637685545216080_n.jpg][image:
362955127_700112188822601_8631267076802473923_n.jpg]
[image: 363036455_700630972104056_9035210211515608223_n.jpg][image:
363408600_701148022052351_4552910917601747617_n.jpg][image: Finn 2.jpg]

Maggie McKeithan
Library Director
she/her
(616) 846-5770 x1161
123 E. Exchange, Spring Lake, Michigan 49456

[image: facebook icon] <https://www.facebook.com/SpringLakeDistrictLibrary/>
 [image: instagram icon]
<https://www.instagram.com/springlakedistrictlibrary/>
sllib.org
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