[Michlib-l] HELP NEEDED: Michigan Works Promotion

Wood-Gramza, Heather (MDE) WoodGramzaH at michigan.gov
Tue Sep 12 09:50:01 EDT 2023


Hi Everyone,

I just received a request from our partners at the Michigan Department of Labor and Economic Opportunity (LEO) to help amplify their campaign to ensure Michiganders are aware of the services available at Michigan Works! offices throughout the state.  Here is the message below with links to their press kit with ready-made social media posts and more.  Any assistance you can give in spreading the word would be greatly appreciated.  Thanks!


The Michigan Department of Labor and Economic Opportunity's Office of Employment and Training recently launched a statewide Michigan Works! campaign to generate interest in services and benefits! Through a variety of communication tactics, we hope to increase overall awareness of Michigan Works!, as well support our overall efforts to expand the talent pool and match employers with qualified employees to grow and sustain a vibrant economy.

We want to ensure we get campaign messaging in front of the right audience and appreciate the support of our partners in amplifying. If you have audiences / channels you could help share our campaign messaging with/through, we would appreciate your assistance. In this Google Drive link: https://drive.google.com/drive/folders/14_yewn7DeJN1bxtAFgdgXfT0HR-zp7Qu?usp=sharing you can access:


  *   Social media posts
  *   Social media best practices guide
  *   Email marketing language
  *   Video (YouTube link: https://youtu.be/9BK3Bw_GktU?si=kC4q84JfCYDzBW1u)

Please note, the landing page for this campaign is www.Michigan.gov/MichiganWorks<http://www.michigan.gov/MichiganWorks>.

If you have any questions, or have trouble accessing the Google Drive link, please let us know. We appreciate your support.

Thank you!

Elyse Walter, Administrative Manager (she/her)
Communications and Outreach
Employment and Training
Michigan Department of Labor and Economic Opportunity
Cell: 517-449-9731
Email: waltere at michigan.gov<mailto:waltere at michigan.gov>








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