[Michlib-l] Color Our World™ PSAs and Social Media Toolkit are now available

[Lancaster, Cathy (MDE)]

Color Our World™ PSAs and Social Media Toolkit are now available for public libraries!
Log into the online manual to find the Media/PSA for Public Broadcast

  *   Access to the PSAs is available through the online manual: https://programs.cslpreads.org/videos-psas-for-2025-program/ (Need your manual access code? Complete this form<https://forms.gle/Ms1w1JREF6UyLPao9> so Cathy can send that to you directly)
  *   Download audio files and video files for direct use or modification by your library.
  *   Available in Spanish and English
  *   Find the version that works best for your library.
     *   Ready to share?  Use the YouTube version
     *   Share with your local radio stations - .wav version (Audio Only for Radio Broadcast)
     *   Want to customize?  Find various file formats to fit your needs
           *   .xmp (Extensible Metadata Platform)

A metadata file used to store information about a media file (like author, copyright, keywords, etc.).

Not a media file itself—usually accompanies other files to help with organization and editing.

           *   .mxf (Material Exchange Format)

A professional video and audio container format used in broadcast and production environments. Supports high-quality, uncompressed footage and metadata—commonly used in TV and film.

           *   .mov (QuickTime Movie)

Developed by Apple, it’s a widely used video format that supports high-quality video and audio. Often used in editing environments (like Final Cut Pro) and for preserving quality.

           *   .mp4 (MPEG-4 Part 14)

A highly compressed, widely compatible video format ideal for online distribution and playback. Commonly used for final delivery to audiences, especially via the web and social media.

Social Media Toolkit

Available in two formats this year. PNG files and/or Canva templates.

1. PNG files that can be used as the graphical elements in your social media posts.
Once you are logged into the manual (need your manual access code? Complete this form<https://forms.gle/Ms1w1JREF6UyLPao9> so Cathy can send that to you directly), you can navigate to the 2025 Social Media Toolkit or go directly to https://programs.cslpreads.org/2025-social-media-toolkit/.
Just hit the download button once you're at that link and a zipped file will download all the imagery to your downloads folder on your computer.  Unzip and use from there.

2. Canva template of all the images can be customized to include elements such as your library logo, dates, and times of programs. Libraries will need a Canva account to access and use the templates, and since we avoided using Pro account elements, Canva Free should be sufficient. This is a pilot year on offering this option so feedback will be appreciated.  Thanks to our Social Media Committee!

Canva Quick Links to Templates

·         Social Media Canva Templates<https://www.canva.com/design/DAGiZPGxuZg/ndLXF1pfxIm1bGI8KtOPLA/view?utm_content=DAGiZPGxuZg&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview> (21 designs)

·         Color Our World Upcoming Events<https://www.canva.com/design/DAGgCpC1RqA/C63Dwf5bFKR_ucfyb1-1Qg/view?utm_content=DAGgCpC1RqA&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview> (1 design)

·         Event Flyer Canva Template<https://www.canva.com/design/DAGbus_KM8w/yjHdf0cZTzetdjZX3T5D5g/view?utm_content=DAGbus_KM8w&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview&fbclid=IwY2xjawH_Tt1leHRuA2FlbQIxMAABHTf-E8HvKuAoZb02yETwSA6kD6GCRdocyVn-KnQfDMrNa_y9WInvSwWXQQ_aem_JjIpWt2yY0ZsiLOFbaDKoQ> (1 design)

·         Social Media Ad<https://www.canva.com/design/DAGgIywLggM/XHRBr4LkGTlYcrail8aLKA/view?utm_content=DAGgIywLggM&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview> (1 design)

·         Templates for Various Color Our World Facebook Banners<https://www.canva.com/design/DAGVtwaUiDA/smPqBm8W4BZEfzl0-FpMGw/view?utm_content=DAGVtwaUiDA&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview> (3 designs)

·         Templates for Various Color Our World Facebook Event Banners<https://www.canva.com/design/DAGVvj3j8To/lhdc_aExDXBeo2WL_H5QUw/view?utm_content=DAGVvj3j8To&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview> (4 designs)

·         2025 Planning Calendar<https://www.canva.com/design/DAGTvJZRZKs/BK_Vm3sW9tTI69T5cW6Xlw/view?utm_content=DAGTvJZRZKs&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview> (12 months)



This program is supported in part by the Institute of Museum and Library Services.
Thank you,
Cathy Lancaster
Youth Services Coordinator
Library of Michigan
702 W. Kalamazoo St.
Lansing, MI 48915
My Pronouns: She/Her/Hers - See www.mypronouns.org<http://www.mypronouns.org/> to learn more.
LancasterC5 at michigan.gov<mailto:LancasterC5 at michigan.gov> | 517-335-8129 | www.mi.gov/libraryofmichigan<http://www.mi.gov/libraryofmichigan>
Follow us: Facebook<https://www.facebook.com/libraryofmichigan/> | Twitter<https://twitter.com/libraryofmich> | Instagram<https://www.instagram.com/libraryofmichigan/>
Join the MiYouth<https://lists.mcls.org/mailman/listinfo/miyouth> Listserv, created for Michigan public library staff to share and discuss children and teen programming and services.


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Acknowledge the incredible strength of students’ multilingual abilities.
Seek the Michigan Seal of Biliteracy<https://www.michigan.gov/mde/services/flexible-learning/michigan-seal-of-biliteracy> for graduating seniors.

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Get personalized voter information on early voting and other topics at Michigan.gov/Vote<https://mvic.sos.state.mi.us/>.

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