[Michlib-l] Checking in with CADL

[Smiley,Trent]

Here are some cool things happening at Capital Area District Libraries.
CADL Marketing Earns National Awards
Four of CADL's promotional materials won awards during the 2020 PR Xchange Awards Competition which is sponsored by the American Library Association and Library Leadership and Management Association. With approximately 270 entries, the competition was extremely tight.
Award-winning Publications

CADL 2020 Spring Guide<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.flipsnack.com_F8FAA95C5A8_capital-2Darea-2Ddistrict-2Dlibraries-2Dspring-2Dguide-2D2020.html&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=Jp6rhEGBslAuGFEqZCswWi15kLYTaObTL_kfPJqBfsc&s=QdOASpWXbW42RbLMjoe_UbHEivW_QRI0FCpwYJ-hEL0&e=>
CADL 2019 Annual Report<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.flipsnack.com_F8FAA95C5A8_2019-2Dannual-2Dreport-2Dfor-2Dcapital-2Darea-2Ddistrict-2Dlibraries.html&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=Jp6rhEGBslAuGFEqZCswWi15kLYTaObTL_kfPJqBfsc&s=3N9KdHfPdPkiDuyP7NOguieTDMMeW3ff7GgCJv_2zSs&e=>
CADL 2019 Summer Reading Guide<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.flipsnack.com_F8FAA95C5A8_summer-2Dreading-2Dat-2Dcapital-2Darea-2Ddistrict-2Dlibraries.html&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=Jp6rhEGBslAuGFEqZCswWi15kLYTaObTL_kfPJqBfsc&s=Q_Bk7w-4oh7Y8YSHrQ9DfwxMdojpJ3kyqmYmipDad8g&e=>
CADL 2019 Holiday Guide
New Partnership
CADL is partnering with nationally syndicated radio show, DeDe in the Morning and Lansing's newest radio station-Stacks 92.1 FM. Listeners in the Lansing market can tune in or stream the station for great music and to hear "DeDe's Weekly Download"-a recommended book, movie or album from the morning personality (with help from our selection specialists). Listeners can also click on digital ads on the station's website that link to a special page<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.cadl.org_DeDe&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=Jp6rhEGBslAuGFEqZCswWi15kLYTaObTL_kfPJqBfsc&s=qqNeek9bR1ZksdFgII6vU05lL4yRDKlYt4JgLnQukCU&e=> created by CADL.  (See attached graphics)
This is an in-kind agreement between all the parties involved.  DeDe McGuire is one of only a few women nationwide to have her own morning show. She has interviewed world leaders including former President Obama to celebrities such as Jay Z and Beyoncé.
Sample Spot #1: https://bit.ly/2XgebFO<https://urldefense.proofpoint.com/v2/url?u=https-3A__bit.ly_2XgebFO&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=Jp6rhEGBslAuGFEqZCswWi15kLYTaObTL_kfPJqBfsc&s=gRuKz02bJe1FzbmRCLMMLqcmzxGIWCRWVAtgDKngSQI&e=>
Sample Spot #2: https://bit.ly/39N3XS2<https://urldefense.proofpoint.com/v2/url?u=https-3A__bit.ly_39N3XS2&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=Jp6rhEGBslAuGFEqZCswWi15kLYTaObTL_kfPJqBfsc&s=uV66HdgIzPSZm9mjK50vu9dzRYKJSMkiM0qQKPqbqYI&e=>
Read Woke Challenge
This fall, CADL members will be challenged to think about other people, places and situations new to them. Created by Cicely Lewis, the Read Woke project is a way of learning about others and treating them with respect and dignity, no matter their religion, race, creed, or color. More details coming soon.
CADL CAST (PODCAST)
Collection update: https://bit.ly/2Ezs9fd<https://urldefense.proofpoint.com/v2/url?u=https-3A__bit.ly_2Ezs9fd&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=Jp6rhEGBslAuGFEqZCswWi15kLYTaObTL_kfPJqBfsc&s=mCPOyMYAyghZklhkoELtFdJ_zKMSAcKnOxNxcmghWxI&e=>
Anticipated Reads:  https://bit.ly/33ipf97
Professor of Rock: https://bit.ly/39Q8xiF

CADL TALES  (TV)
Our storytime show is returning to Lansing's airwaves (ABC affiliate and government access) with a new episode on Aug. 13.
Segment #1: https://www.youtube.com/watch?v=Uv8O895EuPg&t=8s
Segment # 2:  https://www.youtube.com/watch?v=AcqXG6j1nvs
Segment #3: https://www.youtube.com/watch?v=K4v0tLh69F4&t=74s


CADL CAST (TV)
New episode includes interview with our Community Engagement Specialist and MLA's Executive Director. This show airs on our local ABC affiliate and government access.

Full show: https://bit.ly/3i0veDI

Trenton M. Smiley
Marketing & Communications Director
Capital Area District Libraries-Administration
401 S. Capitol Ave., Lansing, MI 48933
517-367-6348 | smileyt at cadl.org<mailto:smileyt at cadl.org>
www.cadl.org<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.cadl.org&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=3rbAsyBXjj2NNLBsgfvAFXBIOTtrw486OCi5yA3tUNc&e=> | facebook.com/cadlibrary<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_cadlibrary-3Fref-3Dhl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=Mh_HT9zWTBaQYNJrkGn5UQkZsHahpNWPo3T1jUZsMTo&e=> | twitter.com/cadl<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.twitter.com_cadl&d=DQMFAg&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=eQ4zwfvICxqHRkdUL5_5Ew&m=10jJJ5KSdHz2-h8X5t1pHUHubNn2DWMq89Hf3-OPD2Y&s=kjEu80TS31ymwngLwD5AH2BEd7u0lbjJEff7iRegUfQ&e=>

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