[Michlib-l] CSLP Newsletter: September 2020

Wed Sep 30 13:14:17 EDT 2020

Shout-out to Michigan’s own Christina Stuck, from Charlotte Community Library, who wrote the “Tips on Marketing Your Summer Program” article in this month’s CSLP Newsletter, featuring Capital Area District Libraries!
~ Cathy Lancaster
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The 2021 Incentive Catalog is live! Place an order today! https://www.cslpreads.org/cslp-store/<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.cslpreads.org%2Fcslp-store%2F&data=02%7C01%7Clancasterc5%40michigan.gov%7C35b99416c044431b8ce608d8655ea92f%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C1%7C637370804528199601&sdata=II29rhcGtmvp5ZTZxRUtyrapavykKoaXcPo9QTGhY1o%3D&reserved=0>

We need your help! Work has begun on the 2022 Program Manual "Oceans of Possibility". Submit your best 2022 Oceanography programming idea today!<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdocs.google.com%2Fforms%2Fd%2Fe%2F1FAIpQLSe1DeJFRWvljWtLztrySY3g28qes8C96MSYSj4NBrjMHekknA%2Fviewform%3Fusp%3Dsf_link&data=02%7C01%7Clancasterc5%40michigan.gov%7C35b99416c044431b8ce608d8655ea92f%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C1%7C637370804528199601&sdata=CegXg5S3gWQ%2B4jQdbe2UKElrkHvoYSgRun3%2FrfgbSrs%3D&reserved=0>

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CSLP Artist for 2024! Juana Martinez-Neal!
[https://mcusercontent.com/043a7515ceb3ad45bdd2dd405/images/58f37a3f-f460-44e0-b1f3-42f357c2910c.jpeg]CSLP is delighted to announce that our artist for the 2024 program year will be Juana Martinez-Neal! The theme for 2024 is "Adventure", and the slogan will be voted on next year. We cannot wait to see how 2024 comes together!

Juana Martinez-Neal is the recipient of the 2019 Caldecott Honor for Alma and How She Got Her Name (Candlewick Press), her debut picture book as author-illustrator. She also the recipient of the 2020 Robert F. Sibert Medal for Fry Bread: A Native American Story (Roaring Brook) and the 2018 Pura Belpré Medal for Illustration for La Princesa and the Pea (Putnam).

Juana was named to the International Board on Books for Young People (IBBY) Honor list in 2014, and was awarded the SCBWI Portfolio Showcase Grand Prize in 2012. She was born in Lima, the capital of Peru, and now lives in Arizona, with her husband and three children.
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How did your library "reimagine" 2020? Please send your photos, ideas, and any informative details to Luke Kralik at: luke.kralik at cslpreads.org<mailto:luke.kralik at cslpreads.org> I would love to share them in our newsletter.

Looking for some ideas for 2021 to use or share? https://www.pinterest.com/cslpreads/<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.pinterest.com%2Fcslpreads%2F&data=02%7C01%7Clancasterc5%40michigan.gov%7C35b99416c044431b8ce608d8655ea92f%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637370804528209555&sdata=KbcvOVg9HcG6IDsFbLRf4Y97NNXQpnhdl3ycqEo3Bko%3D&reserved=0>

Increasingly, public libraries are feeding hungry bodies as well as hungry minds during the summer – and throughout the year. The CSLP’s Child and Community Well-Being committee is developing resources to support and encourage library participation in the USDA’s Summer Food Service Program and other initiatives to help kids and teens stay nourished, active, and healthy when school is out. These resources include the Libraries and Summer Food<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.cslpreads.org%2Flibraries-and-summer-food%2F&data=02%7C01%7Clancasterc5%40michigan.gov%7C35b99416c044431b8ce608d8655ea92f%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C1%7C637370804528209555&sdata=K1rJgRp8iKxiTnbnbsPeO4o1L8cLQR4vlFZf0FgXa%2FU%3D&reserved=0> page on the CSLP website; a Facebook group<https://gcc01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fgroups%2F2383790818612681%2F&data=02%7C01%7Clancasterc5%40michigan.gov%7C35b99416c044431b8ce608d8655ea92f%7Cd5fb7087377742ad966a892ef47225d1%7C0%7C0%7C637370804528219509&sdata=2WaUnKwFK28LCox8va53rzHcwEx%2Bhfs4Img4X17lPg8%3D&reserved=0> for news, support, and resource-sharing; and an ongoing series of stories showcasing the experiences of libraries around the country.

Books + Shoes = The Perfect Match
by Ally Doliboa at MidPointe Library System

Shoes 4 The Shoeless (S4TS) is a non-profit organization based in Dayton, Ohio. Their mission is to give new sneakers and socks to children in need. Since 2010, they have donated over 85,000 pairs of shoes and socks to children in the greater Miami Valley. Last year, MidPointe Library System partnered with S4TS to not only give children in need new shoes and socks, but also books.

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Middletown City Schools set up a visit from S4TS to each of their 7 elementary schools during the 2018-2019 school year. MidPointe Library System became involved halfway through that school year. At that time, we decided to use books we set aside for refilling our Free Little Libraries around town and other books soon to be listed as “discarded” as books to be distributed to S4TS school visits. When we asked the schools and S4TS if we could incorporate free books during these visits, they of course said “YES!” I was lucky enough to be able to attend one of the visits to a nearby elementary school. I went in prepared to see the worst that some kids have to walk in each day, but knowing I’d get to see their faces light up when they receive new shoes AND socks AND now a book!

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Here’s how S4TS works at school stops. They bring in truck loads of shoes and socks in IKEA bags, labeled by size. A class comes in, each student gets paired with an adult volunteer and the volunteer uses a sizing chart to correctly measure what size shoe the student should be wearing. We ask the student to list three of their favorite colors (so you bring back a pair that they hopefully like) and set out on a search for the perfect shoes – don’t forget to grab a new pair of socks too! Once you find one or two options, bring those back to the student and try them on. If they fit and the student likes one pair, we tell them to run around the gym once to make sure the shoes do not hurt their feet. Once you have found the student their perfect pair of new shoes, you take them to the bin of books and tell them they can pick one book. Most of the time I received an excited “Really?!” from the students to which I responded “Yes! And the best part is, this book is yours forever – you don’t have to return it to school!” And on to the next student until everyone leaves happy with new books, shoes, and socks.

We planned to have a supply of books ready for the 2019-2020 school year S4TS stops and we made it through 3 elementary buildings and the 6th Grade Center before COVID-19 closed schools and the Library. Unfortunately, that left 4 elementary buildings without their books, shoes, and socks. As COVID-19 continues to bring uncertain times to the start of a new school year, this means that things such as shoe deliveries are just as uncertain. I recently found out that S4TS will be holding “drive thru” shoe deliveries to 8 of the buildings in the Middletown City School district for this school year. We are hoping to get books to these students as well, as the students now know that when they get new shoes, the get new books!

Summer Lunch at Priestley Forsyth Memorial Library
By Kim King, Youth Services Coordinator, Priestley Forsyth Memorial Library

Priestley Forsyth Memorial Library in Northumberland, Pennsylvania is located in a small town in Northumberland County. The library serves a population of 7,500. In 2015 we started offering the Summer Lunch Program at the library. It has been extremely well received. Many of the families in the area work in manufacturing employment, which has been hit hard by the COVID-19 pandemic.
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Priestley Forsyth wanted to help youth in our community. We contacted the Greater Susquehanna Valley YMCA Milton Branch. the sponsor we had previously worked with. They were happy to provide lunches. Families could come to the library this summer and pick up a week’s worth of food and snacks. The reason for this is that families could have a lunch and only had to stop once during the week. Milk was also provided. Many parents and caregivers have expressed their thankfulness and how the lunches helped their children to cope with their new normal. We provided take home activities such as coloring sheets, word finds, and notices of other community events in the lunch bags. We even had Spiderman visit us!

Being a part of a solution to families is what we are all about.

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Tips on Marketing Your Summer Program
by Christina Stuck, Charlotte Community Library, MI

Each library is unique because its community is unique. Marketing a library’s services should thus be tailor-made for the community. However, most libraries do not have a dedicated marketing team. Trent Smiley, Marketing and Communications Director for Capital Area District Libraries (CADL) in Lansing, Michigan, shared his procedure for marketing. He uses a five-step process to decide where to place ads and other information.

It all begins with determining (1) the purpose behind the campaign and (2) the benefits that come from participation in that publicized activity to give (3) the desired outcomes. Based on that information, you (4) pick primary and secondary target populations and then (5) evaluate the outcomes. Smiley likes to keep the same advertising from year to year for annual events, like the Summer Reading Challenge, to help evaluate the success of advertising.

Since CSLP is all about Summer Reading, most of our libraries have the same primary target as CADL: families with youth 18 years and under. An example of steps 1-4 in action, CADL secured media sponsorship from two local radio stations whose listenership are women aged 25-54 with children.

Even though each library is unique, every library faced a new challenge with marketing this past summer. This year CADL had to stick with mostly digital and radio advertisements. Although CADL had about half of last year’s participation in its reading program, its digital impressions were quite remarkable. Ads promoting summer reading, digital services and virtual events generated over 1.2 million views and 10,000 clicks were made to its website. This amount which was generated in just five months is the most ever in the library’s history.

Although most libraries do not have a marketing department, libraries can still be thoughtful and intentional in determining and implementing marketing campaigns. Using tools like Gale’s Demographics Now to discover how a library’s target population best receives information is an excellent beginning. Then, based on that information, a library can methodically use what funds it has to communicate programs, such as Summer Reading, to that population using tools like mailings, business partnerships, or media sponsorships. Afterwards, the library can evaluate using statistics to see if those tools were successful.
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Screen shot of a visit to wilx.com when CADL advertised the Summer Reading Program.

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Data from CADL on this past Summer Reading Program. Useful for doing step-5, evaluating the success of media sponsorship.

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What is on the horizon for CSLP?
2021: Theme/Animals; Slogan/”Tails and Tales” Artist/Salina Yoon

2022: Theme/Oceanography; Slogan/"Oceans of Possibility"; Artist/Sophie Blackall

2023: Theme/Kindness and Friendship; Slogan/"All Together Now"; Artist/Frank Morrison

2024: Theme/Adventure; Slogan/TBD; Artist/Juana Martinez-Neal

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