[Michlib-l] LM's Library Science Collection - Public Relations & Marketing

[Reish, Karren (MDE)]

Public relations and marketing are important aspects of libraries connecting with their communities. Marketing informs a community that the library is there and what services and programs are offered. Public relations manage issues and controversies that impact the library and the community. Both focus on the library participating with and being heard by the community.

LM is highlighting topical Library Science titles from our collection in occasional emails. Here are selected titles on public relations and marketing purchased recently. You can search MeLCat for LM titles and you can also check our New Library Science Collection titles at https://www.michigan.gov/libraryofmichigan/libraries/libsci. Click on the ANSWER catalog link and use "Library Science Collection" as one of the search terms in the Advanced Search - Notes field and you will pull only the library science collection titles.

Public Relations and Marketing titles:

  *   Proving your library's value : persuasive, organized, and memorable messaging / Alan Fishel, Jillian Wentworth / Neal-Schuman, 2020.
  *   Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson / ALA Editions, 2020.
  *   Start a revolution : stop acting like a library / Ben Bizzle with Maria Flora / ALA Editions, 2015.
  *   Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden / Rowman & Littlefield, 2016.
  *   The art of communication : a librarian's guide for successful leadership, collaboration, and advocacy / Hilda K. Weisburg / Libraries Unlimited, 2022.
  *   Marketing and social media : a guide for libraries, archives, and museums / Lorri Mon and Christie Koontz / Rowman & Littlefield, 2021.
  *   Marketing with social media : a LITA guide / edited by Beth C. Thomsett-Scott / Neal-Schuman, 2020.
  *   Library marketing basics / Mark Aaron Polger / Rowman & Littlefield, 2019.


REMINDER: Titles are available through interlibrary loan only right now, as our MeLCat delivery is temporarily offline while we prepare to move to a new catalog. You can find the information on interlibrary loan borrowing from the Library of Michigan here - https://www.michigan.gov/libraryofmichigan/about/libuseguidelines/guideforlibraries/interlibrary-loan-guidelines. The page references state employees, but libraries may also borrow from the collection through interlibrary loan. Please feel free to contact me if you have any issues getting a title.

The Library Science Collection at LM is made possible in part by the Institute of Museum and Library Services.

Have a title you'd like us to purchase? Let me know!

Karren Reish
Library Grants Coordinator
Library of Michigan
517-241-0021,  www.michigan.gov/lsta<http://www.michigan.gov/lsta>

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