[Michlib-l] Marketing Professional at the Library

[Glenn Fischer]

Hi, Tracy:

We contract with an incredible graphic designer here at DeWitt DL. We base
our contract on a fixed dollar amount every month and an expectation of 20
hours per week. This makes the billing simple and allows for a great deal
of flexibility with scheduling.

He's done a lot for us including, but not limited to:

   - Improving/Cleaning up our logo so that it's more usable
   - Building a brand identity around our existing colors
   - Building us Canva templates for our staff to use for social media
   posts, digital signage, and other advertising
   - Continued our brand identity on our Strategic Plan Poster that we'll
   have printed and posted in our library.
   - Trained our staff in how to use the Canva templates and why the brand
   identity is so important
   - Designed other items like: mugs, t-shirts, holiday postcards, ads for
   publications, etc.

We have definitely received a great deal of value from this relationship.
Because he's a contractor, we coordinate with a job board that is checked
regularly so he can work on items on his own schedule as long as they're
done by the due date. It's been a really good process and it's certainly
less expensive than hiring a full-time employee or outside agency.

This person has an extremely prolific background in design work for both
digital and print, certification in UI/UX processes, and experience being a
brand manager at for-profit, non-profit, creative agency, and
governmental organizations. Here's a link to the slide presentation
<https://www.canva.com/design/DAGhXB3HEnU/b2T9FH54VUhuZi5V4ONBsw/edit?utm_content=DAGhXB3HEnU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton>
I gave at a recent conference that illustrates some of his work.


*Glenn Fischer, MSI
<https://www.si.umich.edu/programs/master-science-information>
(he/him)Library Director* | gfischer at dewittlibrary.org
Phone: 517-668-7081 | dewittlibrary.org




On Tue, Apr 22, 2025 at 3:20 PM Tracy Logan via Michlib-l <
michlib-l at mcls.org> wrote:

> Hello Collective of Wisdom,
>
> Do you employ someone at your library to oversee your marketing efforts?
> Or do you contract with someone for this service? We are exploring the idea
> of a marketing person on staff (or contract) and I would love to hear how
> you navigate this. How does it work? Are you seeing good results from those
> efforts? What size library are you? Thanks for your responses!
>
> -Tracy
>
> --
> Tracy Logan
> Library Director
> Cadillac Wexford Public Library
> 411 S. Lake Street
> Cadillac, MI 49601
> 231-775-6541
> logant at cadillaclibrary.org
> _______________________________________________
> Michlib-l mailing list
> Michlib-l at mcls.org
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>
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