[Michlib-l] Marketing Professional at the Library

Tue Apr 22 16:50:15 EDT 2025

Hi Tracy, 

We are a class size 3 library and we employ someone. She doesn't have a degree, she's just really good with computers, Canva, social media, etc. They work part time, handle general circulation tasks, and take care of our social media and marketing efforts. They are also paid extra for monitoring our social feeds, and responding as needed, on a daily basis. 

It works great for us. She does a fantastic job at keeping up with everything. It's also really nice to have someone "in house" who already knows what's happening at our library and within our community. Makes it so much easier to connect and plan. 

Kind Regards, 

Lisa Vande Bunte

Director

616-896-8170

---- On Tue, 22 Apr 2025 14:55:43 -0500 Glenn Fischer via Michlib-l <michlib-l at mcls.org> wrote ---

Hi, Tracy:

We contract with an incredible graphic designer here at DeWitt DL. We base our contract on a fixed dollar amount every month and an expectation of 20 hours per week. This makes the billing simple and allows for a great deal of flexibility with scheduling. 

He's done a lot for us including, but not limited to:

Improving/Cleaning up our logo so that it's more usable

Building a brand identity around our existing colors

Building us Canva templates for our staff to use for social media posts, digital signage, and other advertising

Continued our brand identity on our Strategic Plan Poster that we'll have printed and posted in our library.

Trained our staff in how to use the Canva templates and why the brand identity is so important

Designed other items like: mugs, t-shirts, holiday postcards, ads for publications, etc.

We have definitely received a great deal of value from this relationship. Because he's a contractor, we coordinate with a job board that is checked regularly so he can work on items on his own schedule as long as they're done by the due date. It's been a really good process and it's certainly less expensive than hiring a full-time employee or outside agency. 

This person has an extremely prolific background in design work for both digital and print, certification in UI/UX processes, and experience being a brand manager at for-profit, non-profit, creative agency, and governmental organizations. https://www.canva.com/design/DAGhXB3HEnU/b2T9FH54VUhuZi5V4ONBsw/edit?utm_content=DAGhXB3HEnU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton I gave at a recent conference that illustrates some of his work.

Glenn Fischer, https://www.si.umich.edu/programs/master-science-information (he/him)
Library Director | mailto:gfischer at dewittlibrary.org
Phone: 517-668-7081 | http://dewittlibrary.org/

On Tue, Apr 22, 2025 at 3:20 PM Tracy Logan via Michlib-l <mailto:michlib-l at mcls.org> wrote:

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Hello Collective of Wisdom,

Do you employ someone at your library to oversee your marketing efforts? Or do you contract with someone for this service? We are exploring the idea of a marketing person on staff (or contract) and I would love to hear how you navigate this. How does it work? Are you seeing good results from those efforts? What size library are you? Thanks for your responses!

-Tracy

-- 

Tracy Logan
Library Director
Cadillac Wexford Public Library
411 S. Lake Street
Cadillac, MI 49601
231-775-6541
mailto:logant at cadillaclibrary.org

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