[Michlib-l] TADL is looking for a Marketing and Communications Manager

[Deb Radjenovich]

*The Traverse Area District Library is looking for the right Marketing and
Communications Manager* to help us promote the library and its mission
of *providing
dynamic resources and innovative services to stimulate intellectual
curiosity, facilitate lifelong learning, promote literacy, and nurture
personal enrichment*.  If working in an environment rich with knowledge
isn’t enough, then maybe our facility and location will peak your
interest!  Located in Traverse City, MI on the shores of Boardman Lake, we
are truly in a land of beauty. Traverse City itself is located on the
shores of Lake Michigan and is rich in outdoor activities, cultural
activities, restaurants, wineries and breweries.   Now that we have you
hooked, check out the job listing and description below to see if this is
the job that you've been waiting for!  Or go to our webpage at
https://www.tadl.org/jobs/

*Job Opening*

*Marketing and Communications Manager*

* Exempt Position*

*Main Library – Full-time*

Under the supervision of the Library Director, the person in this position
will be responsible for the development and execution of a district library
marketing plan and the promotion of the district library within the
community it serves.  Please see the attached job description for full
details.  Availability to work occasional evenings and weekends is required.



*Annual Salary*:           Commensurate with experience

*Posting date*:              Tuesday, February 25, 2020

*Deadline to apply*:    Tuesday, March 10, 2020



If you are interested in applying for this position, please submit your
resume, a fully completed TADL application along with a cover letter to:
Human Resources, Traverse Area District Library, 610 Woodmere Ave.,
Traverse City, MI 49686 or by email to jobs at tadl.org.  For questions,
please call 231-932-8549 or email jobs at tadl.org.


*Traverse Area District Library*

*Job Description*



*Job Title*:                Marketing and Communications Manager

*Department*:        Administration

*FLSA Status*:          Exempt

*Reports to*:           Library Director

*Effective date*:      February 24, 2020


SUMMARY

Responsible for the development and execution of a district library
marketing plan as a member of the management team.  Responsible for the
promotion of the district library within the community it serves.
Responsible for developing policies related to marketing and public
relations in coordination with the Library Director.  Serves as the
Volunteer Coordinator for the district library.


SUPERVISION RECEIVED

Work is performed under the general supervision of the Library Director.


ESSENTIAL DUTIES AND RESPONSIBILITIES

An employee in this position will be required to assist in the operation of
the library by performing any or all of the following essential duties and
others as assigned.

   - Developing and implementing the library marketing plan and resulting
   public relations activities such as social media, advertising, tours,
   displays, retailing, promotional publications including web and other
   online products, and public speaking;
   - Coordinating and employing multiple social media and online marketing
   platforms;
   - Developing policies related to marketing and public relations;
   - Representing the Library at community and professional meetings and
   events in connection with these responsibilities;
   - Planning, developing and assisting in district-wide programs and
   assisting departments with program development and promotion;
   - Developing and administering a volunteer program;
   - Coordinating related activities with library partners;
   - Assisting in the strategic planning functions of the Library; and
   - Preparing related reports, correspondence and records.


KNOWLEDGE, SKILLS AND ABILITIESREQUIRED:  Broad knowledge and experience in
public relations and communications, content marketing, and relationship
management.

*REQUIRED:  *Excellent skills and proven experience employing various
social media and online marketing platforms.

*REQUIRED*:  Proficient in various digital publishing platforms, Microsoft
products, and Google docs.

*REQUIRED*:  Excellent verbal and written communication skills to include
public speaking and presentations.

*REQUIRED:*  Excellent organizational skills and attention to detail.

*REQUIRED:*  Excellent time management skills with a proven ability to meet
deadlines.
REQUIRED:   Ability to work weekends and evenings as needed.REQUIRED:
 Ability to travel to all district library locations.  Valid Michigan
Driver’s License required.

*PREFERRED: *Experience in grant writing.
 EDUCATION

*REQUIRED:*   Bachelor’s degree in business, marketing, or a related field.

*PREFERRED*:  Master’s degree in business, marketing, or a related field.



*EXPERIENCE*

*REQUIRED:*  Three years of related experience.

*PREFERRED:*  Public library experience.



Although reasonable accommodations will be made to enable individuals with
disabilities to perform the essential functions, visual and communication
ability is required.


Deb Radjenovich, SHRM-SCP
Business Manager
Traverse Area District Library
610 Woodmere Ave
Traverse City, MI  49686
dradjenovich at tadl.org
231-932-8549
www.tadl.org
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